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Pet ServicesEst. 2011Low Cost

The Dog Wizard

In-home and board-and-train dog obedience, passion-driven, mobile-friendly model.

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Min. cash req.

$30K

Min. net worth

$75K

Franchise fee

$45K

Royalty rate

Units open

Yrs. operating

Video

See it in action.

Overview

About The Dog Wizard

In-home and board-and-train dog obedience, passion-driven, mobile-friendly model. Founded in 2011, The Dog Wizard has grown to 65 units across the United States: a mature franchise system with a clear playbook, national brand recognition, and dedicated franchisee support from day one.

The brand operates in pet services, a category that benefits from the $135B pet industry, which has grown every year for the past three decades.

With a 8% royalty and an initial franchise fee of $45K, the total investment is positioned for owners who value both an established system and fair economics. FDD available on request.

The model

How the business actually works.

High-frequency repeat service; owners book weekly or bi-weekly by default.

Emotional category: satisfied pet owners refer aggressively and rarely leave.

Mobile and/or fixed-location models depending on territory size.

Upsell opportunities through retail, add-on services, and packages.

Recognition

SBA

Approved System

FDD

Fully Disclosed

2026

Investment details

The full financial picture.

Initial franchise fee

$45K

Paid to the franchisor at signing. Grants territory rights and initial support.

Min. liquid cash required

$30K

Personal liquid capital verified before signing. Separate from any financing.

Min. net worth required

$75K

Total assets minus liabilities, verified through financial disclosure.

Estimated total investment

$75K – $180K

Includes fee, setup, equipment, improvements, and 3–6 months working capital.

Ongoing royalty

8% of gross revenue

Paid periodically. Covers ongoing support, systems, and brand development.

System size

65 active units

Active locations across the U.S., a measure of system maturity.

Years in franchising

15 years

Longer track record generally means lower risk.

SBA franchise eligible

Yes

Listed on the SBA Franchise Directory. Streamlines SBA 7(a) loan approval.

SBA financing available. Our funding partners pre-qualify you in 48 hours at no cost. You'll typically need 20–30% equity; SBA finances the rest.

Need Funding? Click Here →

Training

No prior experience needed.

The Dog Wizard invests heavily in franchisee preparation. Here's what the training journey looks like.

Before you open

Two weeks at HQ

Immersive training covers operations, management, marketing, and technology. You leave knowing exactly how to run the business before a single customer walks in.

Opening week

On-site corporate team

A support team arrives at your location for your first 1–2 weeks. They work alongside you through live operations, troubleshoot, and refine your team in real time.

Months 1–6

Weekly coaching calls

Your regional business coach checks in weekly during your first six months. No question is too small; this is the period where habits and routines are formed.

Ongoing

Field visits + annual summit

Quarterly field visits from your regional rep, plus an annual franchise conference that brings the full network together for training and peer learning.

Is this for you?

Ideal candidate profile.

Comfortable leading a small team (5–15 people)

Sales, ops, or management background helpful

Liquid capital matching the minimum cash req.

Owner-operator for at least the first 12 months

Interest in growing to multiple units over time

Strong desire to follow a proven operating system

What happens next

The path to opening day.

Today

Request info

Submit the form on this page. Takes 30 seconds.

Day 1–3

Discovery call

A Champs consultant and the franchisor team walk you through the model.

Day 7–14

Receive the FDD

Federal law requires 14 days before any signing, so read it carefully.

Day 14–30

Validation calls

Talk to 5–10 existing franchisees. Free, unfiltered, unscripted.

Day 30+

Discovery day & sign

Visit HQ, meet the team, sign the franchise agreement.

In the press

Recent company news.

Visit website

The Dog Wizard announces expansion into 12 new U.S. markets

Franchise Times · Jun 2026

The Dog Wizard named to the 2026 list of fastest-growing franchises

Entrepreneur · May 2026

The Dog Wizard rolls out a new franchisee training and support platform

QSR Magazine · Apr 2026

Illustrative headlines — a live news feed for The Dog Wizard is coming soon.

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